Get Always Be Testing: The Complete Guide to Google Website PDF

By Bryan Eisenberg

Cease guessing, commence checking out, and luxuriate in better luck together with your web site.

If you’re trying to find extra leads, revenues, and take advantage of your site, then glance no extra than this professional consultant to Google’s unfastened A/B and multivariate site trying out device, Google site Optimizer. famous internet online affiliate marketing guru and big apple instances bestselling writer, Bryan Eisenberg, and his leader scientist, John Quarto-vonTivadar, make it easier to attempt and music your website to get extra viewers to touch you, purchase from you, join your companies, or take ecocnomic activities in your web site. This functional and easy-to-follow reference can help you:

  • Develop a trying out framework to fulfill your objectives and ambitions
  • Improve your site and stream extra of your buyers to motion
  • Select and categorize your services with a customer-centric view
  • Optimize your touchdown pages and create replica that sells
  • Choose the simplest attempt for a given program
  • Reap the fullest merits out of your checking out event
  • Increase conversions with over 250 trying out rules
  • Save $25 on Google AdWords with coupon integrated within the ebook

Take the guesswork from your affiliate marketing efforts. enable continually Be trying out: the full consultant to Google web site Optimizer convey you why you might want to try out, find out how to try out, and what to check in your website, and finally, assist you become aware of what's top on your website and your final analysis.

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Additional resources for Always Be Testing: The Complete Guide to Google Website Optimizer

Example text

2 Setting up the text and goal pages in Website Optimizer Then, identify which existing page you want to test. This is, quite simply, called the test page. 3). 4 Next, identify the page your visitor must reach to qualify as a successful conversion. This is called the conversion page. Some common conversion pages include your order “thank you” page, your “registration success” page, your “contact us” confirmation page, or a “begin download” page. 4) isn’t necessarily the last page in your conversion process—it doesn’t have to be The Official Closing of the sale.

Click that. 2. A small box pops up in front of the Variation Entry Form so you can create a new variation. You just need to supply a short, descriptive name, like Wildebeests in our example. Click Add. 3. You will then see the code you need to edit in the Variation Entry Form with your new variation name. indd 27 6/25/08 11:18:49 PM 28 ■ Chapter 2 : Playing with Website Optimizer (the headline on your test page) with the copy from one of your two variations (Wild Wildebeests). Repeat steps 1 through 3 to enter your second variation.

Some of the foremost among these are Bryan Eisenberg and John QuartovonTivadar of FutureNow, and I think you’ll enjoy their creative insights in this book. Bryan and John think about marketing in new ways—they are the creators of the highly regarded Persuasion Architecture, after all—and they were some of the earliest consultants to use multivariate testing on the Web to improve their clients’ bottom lines. I’ve known Bryan and John for years and shared panels with each of them at SES, eMetrics, WebmasterWorld, and other conferences.

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