By Peter John Chen
Info and communications applied sciences are more and more vital within the Australian political panorama. From the adoption of latest sorts of electoral campaigning to using networking expertise to organise social routine, media know-how has the capability to seriously change the way in which politics is carried out and skilled during this nation. the 1st entire quantity at the influence of electronic media on Australian politics, this booklet examines the way in which those applied sciences form political communique, modify key private and non-private associations, and function the recent area during which discursive and expressive political existence is played. using a number of theoretical views, empirical facts, and case examples, the ebook presents insights on political behaviour of Australia’s elites, in addition to the more and more very important politics of mirco-activism and social media. full of life and fast paced, the publication attracts jointly quite a lot of Australian and overseas scholarship at the interface among communications know-how and politics. Crossing a number of genres, the booklet will discover a extensive viewers among students of either politics and conversation, between public kin pros, and with participants of the media themselves.** [C:\Users\Microsoft\Documents\Calibre Library]
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Au) tend to be provided (and commonly ‘populated’18) as a template by the candidates’ party. Only a minority of candidates in Australia establish a personal campaign website and, given the comparative importance of party list tickets over direct campaigning, senators are less likely to employ campaign sites (Chen, 2005a). Overall, the degree of sophistication of these sites is modest and more focused on the provision of static information than interaction with electors. 0” websites, the end-user was a passive consumer of information that had been identified by the webmaster’.
There is a tension here. Politicians want to be approachable and likeable, but run the risk of diluting that which makes them special and provides authority. From a non-political perspective, Sue-Ellen Case observes the power of the virtual ‘as alternative to the ubiquitous, pedestrian realm. Acting within that space requires particular codes of behavior, traditions of costuming, and training in specialized gestures or functions’ (2007: 2). These are apparent in the political world where politicians have their own recognisable argot, staging, and mode of dress.
Chapters 5 and 6 consider the use of digital media by political elites. Looking at an array of key political institutions, including lobby groups and the mass media, these chapters examine the way the digital age has changed their capacities. From the creation of new forms of political social movements to alterations to the political economy of existing media institutions, the reconfiguration of the fields of power that lie in the elite sphere of Australian politics needs careful consideration in a country that tends to rely on topdown mobilisation.