Download PDF by Barbara Klinger: Beyond the Multiplex: Cinema, New Technologies, and the Home

By Barbara Klinger

Because the mid-eighties, extra audiences were observing Hollywood videos at domestic than at motion picture theaters, but little is understood approximately simply how audience event movie outdoors of the multiplex. this is often the 1st full-length research of the way modern leisure applied sciences and media--from cable tv and VHS to DVD and the Internet--shape our encounters with the flicks and have an effect on the classy, cultural, and ideological definitions of cinema. Barbara Klinger explores themes resembling domestic theater, movie accumulating, vintage Hollywood motion picture reruns, repeat viewings, and net movie parodies, delivering a multifaceted view of the presentation and reception of movies in U.S. families. Balancing background with theoretical and cultural research, she reveals that this present day cinema's strong social presence can't be totally grasped with no contemplating its prolific recycling in post-theatrical venues--especially the house.

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Early formulations depicted phonographs and motion picture projectors as conveying sounds and images to patrons, with the telegraph and telephone transmitting the signals long-distance, so that the effects could be experienced nationwide. Writing in 1912 in an article entitled “The Future of Home Theater,” S. C. ” One machine would combine Thomas Edison’s phonograph and Kinetoscope to show movies rented from libraries. ”2 The conception of media technologies as capable of collapsing the boundaries between private and public space defined the home as a media hub that synthesized grand technical achievements.

37 One writer sets the scene for enjoying home media in a quite elaborate way: “It’s 9 o’clock on a Saturday night and you’ve just topped off a sumptuous meal of braised lamb chops and roasted garlic potatoes with a perfect praline souffle. Your well-sated guests are waving no to a third cup of cappuccino. . As you glide toward the soft-upholstered sofa that beckons your guests, you tap the discreet keypad marked Entertain on the wall to your left. The dining room chandelier fades to darkness .

40 While columns such as “Snacks, Wine, and Videotape” and “Libations” may seem laughable, they simply revive an association between movies and food as old as the nickelodeon in the early 1900s. 41 In the 1930s, the movie house concession stand became a fixture, institutionalizing the intimate relationship among cinema, beverages, and food that had already become a customary aspect of moviegoing. Watching TV shows or movies in the home has similarly included a long association between food and visual entertainment, as audiences consume everything from snacks to dinner in front of their sets.

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