By Carole Maggio
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Additional info for Carole Maggio Facercise: The Dynamic Muscle-Toning Program for Renewed Vitality and a More Youthful Appearance
Social psychologists serious about their science were expected to have storytelling, acting, and stagecraft skills as part of their professional toolkit, and Milgram no doubt saw this project as a way for students to learn the tools of the trade. But it had the added benefit of allowing him to develop the experiment for application beyond the classroom. Together, Milgram and his class developed the experimental scenario for the control condition and a feasible cover story: that the experiment was about the effect of punishment on learning, and it aimed to test whether the learner’s recall would be improved by receiving electric shocks for each wrong answer.
Bill hesitated, turned to Williams. He told me, “I remember distinctly saying, ‘You know what, I’ll switch with him. ’” But the experimenter was adamant that they couldn’t change places once the experiment had started. By now they were confronting the eleventh switch, 165 volts. “I was under a lot of stress; I was really starting to sweat. I wasn’t in control of the situation and I also suspected that I was being set up. I mean, Yale doesn’t go round torturing people . . but I really wasn’t sure, so the question in my mind was, am I really hurting this guy or am I the guinea pig here?
Philip Zimbardo’s description of this era makes social psychology sound as if it were the Wild West. He, Milgram, and others like them were cowboys of the psychological frontier. They were men, often from minority groups, who had grown up in urban ghettos where they’d observed firsthand the power of “white lies and a bit of deception here and there . . ” According to Zimbardo, comparing present-day social psychology to the “streetwise, ethnic” version he practiced was like comparing a Big Mac to a corned beef and pastrami sandwich.