By Bharat Anand
“As Bharat Anand exhibits during this eminently readable e-book, connections are actually extra vital than content.”—Daniel H. crimson, writer of Drive and To promote Is Human
Harvard company college Professor of technique Bharat Anand provides an incisive new method of electronic transformation that favors fostering connectivity over focusing solely on content.
businesses far and wide face significant demanding situations this day: getting spotted and getting paid. To confront those stumbling blocks, Bharat Anand examines a number companies all over the world, from The New York Times to The Economist, from chinese language web monstrous Tencent to Scandinavian electronic trailblazer Schibsted, and from expertise administration to the way forward for schooling. Drawing on those tales and at the newest examine in economics, procedure, and advertising, this refreshingly enticing publication finds vital classes, smashes celebrated myths, and reorients strategy.
good fortune for flourishing businesses comes now not from making the easiest content material yet from spotting how content material allows shoppers’ connectivity; it comes now not from holding the price of content material in any respect charges yet from unearthing similar possibilities nearby; and it comes now not from mimicking rivals’ most sensible practices yet from seeing offerings as a part of a attached whole.
electronic switch signifies that every body this present day can succeed in and engage with others at once: we're all within the content material enterprise. yet that incorporates dangers that Bharat Anand teaches us how one can realize and navigate. full of conversations with key avid gamers and in-depth dispatches from front strains of electronic swap, The content material Trap is a vital new playbook for navigating the turbulent waters within which we discover ourselves.
Praise for The content material Trap
“The content material capture is a booklet choked with tales of companies, from song businesses to journal publishers, that overlooked connections and will by no means break out the slim perspectives that had introduced them prior luck. however it can be packed with tales of these who made strategic offerings to reinforce the hyperlinks among content material and returns of their new grasp plans. . . . The booklet is a choice to transparent considering and reassessing why issues are the best way they are.”—The Wall highway Journal
“This e-book is a clarion demand creativity and mind's eye in approach improvement. I degree the good fortune of a company e-book via my wish to percentage it with colleagues. After examining The content material Trap, i need all of my former colleagues at The manhattan Times to learn it.”—Martin Nisenholtz, former CEO, long island instances electronic; Professor of the perform of electronic communique, Boston University
“Bharat Anand thinks either globally and functionally: our staff and i've learnt much from him through the years. He has provoked us to form principles in new methods. that's what you'll adventure in case you learn The content material Trap.”—Koos Bekker, chair of Naspers, international web group
“In my specialist existence i've got noticeable audiences’ dating with videos, tv programming and song be greatly remodeled via the electronic revolution. Bharat Anand’s ebook is priceless in its research of ways this transformation has affected the media house and particularly how shoppers relate to the content material that we're creating.”—Michael Lynton, chairman and CEO, Sony photos Entertainment
“A highly intelligent book—creators, forget about this at your peril. This revolution has been 20 years within the making, and Bharat Anand makes the earlier (and the long run) much more clear.”—Seth Godin, New York Times bestselling writer of Meatball Sundae and Linchpin