By S. Luckman
Craft and the artistic financial system examines where of craft and making within the modern cultural economic system, with a particular concentrate on the ways that this artistic area is growing to be exponentially due to on-line shopfronts and home-based micro-enterprise, 'mumpreneurialism' and downshifting, and renewed call for for the hand-crafted.
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Extra info for Craft and the Creative Economy
The marketing for and goods on sale at contemporary handmade, indie or design craft fairs and on Etsystyle websites reflect a colour palette of muted, natural hues: pale greens, blues and yellows. Prominent too are natural materials and fibres, and linked to this there are repeated animal motifs featuring squirrels, foxes, hares and owls, even in countries where these animals are not readily visible. Contemporary design craft and practices of making are strong across the Nordic countries (Denmark, Sweden, Norway and Finland), which have their own particular and strong histories of high-end design.
While more professional makers may be lucky enough to have access to a physical, that is face-to-face, craft guild or other more traditional networking and support organisation, many makers do not. This is especially the case for the many ‘newbies’ now entering the craft marketplace specifically on account of the ready access to markets and business support offered to a home-based micro-enterprise via these online craft communities. The importance of clustering, and the economies of scale and synergies associated with it, has long been recognised as a significant driver of creative innovation and the development of local industries.
It may represent a retreat into a white past and conservative social values, for Margaret Thatcher was certainly proud of the British craft pieces she prominently displayed in her Downing Street office (Racz 2009). We thus also need to be mindful of claims to ‘authenticity’ within this context: When people today talk about the real thing – when they are not referring to the worn-out slogan owned by Coca-Cola – they often mean something old-fashioned. They mean ‘real’ linen sheets or ‘real’ country villages with thatched roofs, or ‘real’ meals of roast beef cooked slowly and lovingly without the aid of modern appliances, and by somebody else.