Read e-book online Designing for Print: An In-Depth Guide to Planning, PDF

By Charles Conover

This booklet is a single-source advisor to making plans, designing and printing winning tasks utilizing the Adobe artistic Suite five. choked with real-world layout workouts, this revised variation is totally up to date to align with CS5.

Dozens of sidebars and step by step descriptions stroll readers during the layout strategy within the comparable order genuine tasks are implemented

Content progresses from making plans via execution.

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Read Online or Download Designing for Print: An In-Depth Guide to Planning, Creating, and Producing Successful Design Projects (2nd Edition) PDF

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Extra info for Designing for Print: An In-Depth Guide to Planning, Creating, and Producing Successful Design Projects (2nd Edition)

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An extended face, because of its width, requires additional word spacing to clearly separate its words. Without the extra space its words would not be clearly defined and separated. SOURCE: Designing with Type, James Craig DESIGNING FOR PRINT 23 CHAPTER TWO Designing with Type Distorting Type and Scaling in Proportion While InDesign allows type to be scaled vertically or horizontally, this can distort the typeface unnaturally and decrease its visual beauty. Typefaces generally look best when used as they were originally designed.

CHOOSING APPROPRIATE TYPEFACES One of the most important design decisions involves type selection. The typefaces that are selected contribute directly to the overall feel of a project. Designers today have access to more typefaces than ever before. The rise of digital type design shops has provided designers with an overwhelming array of choices. Designers need to develop a typographic repertoire, a working knowledge of a diverse range of available fonts. A good way to develop this knowledge this is to experiment with different typefaces with each new project.

Caslon Caslon Caslon Font Families Each font is part of a larger typeface family that includes a wide range of attributes and weights. SANS SERIF typefaces do not have serifs and are typified by their evenness of stroke width and high readability, especially when read from a distance. Serif Types SLAB SERIF Rockwell Extra Bold CUPPED SERIF Garamond FINE SERIF Bodoni SERIF TYPEFACES There are many different types of serifs. For example, typefaces like City or Rockwell are designed with what are referred to as Egyptian or slab serifs that are heavy and hard-edged.

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