Download e-book for iPad: Designing Magazines by Jandos Rothstein

By Jandos Rothstein

How does a dressmaker create picture options to the behind-the-scenes editorial demanding situations at undefined? Designing Magazines is the total consultant to knowing the internal workings of magazines and their day by day management--and an excellent consultant to utilizing that wisdom to create visually lovely, editorially powerful magazines, in either new designs and rebranding. Thirty-five skilled editors, designers, and experts, all on the most sensible in their fields, current their insights at the objectives and technique of journal layout. Chapters specialize in difficulties confronted through designers, moral concerns, the way forward for the sector, and lots of extra suitable yet not often mentioned concerns. a glance at magazines that experience risen above the group to accomplish distinctive social importance--and how layout has been part of that success--provides extra concept for journal designers in every single place.

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So far, all the covers have featured hot male stars, unlike the emphasis on women of the Condé Nast Details. More refreshing, however, is the serious attempt at dynamic pacing in an uninterrupted editorial well that extends for a surprisingly large number of pages and for over a dozen features. If anything, the well goes on too long; because the text-heavy articles do not jump to the back, the result is a few large expanses of gray type. Photography is Details’ mainstay, and many of the images are provocative.

It created a new energy for the front and back of the book with a typographic emphasis on opening pages of columns. Features were designed with a more conceptual approach than the somewhat conservative look they had had before. But the makeover still largely maintained many vestiges of a design from 1996. Text from long features as well as front-of-book columns ran over into the back of the book, and technical and practical information in the back section was rather spare and unimaginatively presented.

I really liked the concepts she came up with. [Working with her] from the staff we had Julie, me, [and managing editor] Keith Haglund, and we had a writer’s representative involved. MILLER: The other thing she had to take into account is how quickly we have to put the magazine together. We finish writing our stories Tuesday night. We have one round of pages that everyone looks at Wednesday morning, and then the pages go to the printer Wednesday afternoon. We really needed a format that wouldn’t require a lot of fussing at the end.

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