By Prof. Zheng Qin, Dr. Yang Chang, Prof. Shundong Li, Dr. Fengxiang Li (auth.)
E-Commerce Strategy builds understanding and sharpens readers' figuring out of the most important matters approximately e-commerce innovations. To hyperlink concept of e-commerce technique with perform within the actual international, it brings jointly theoretical views in accordance with educational study, built-in use of applied sciences and big quantity of instances, specifically these of China. with reference to the cutting edge technical criteria and frameworks, it proposes strategic research from a technical perspective. The publication is meant for postgraduate scholars in e-commerce and computing device technological know-how in addition to govt officers, marketers and managers.
Prof. Zheng Qin is the Director of software program Engineering and administration learn Institute, Tsinghua college, China; Dr. Shundong Li is a Professor on the university of computing device technology, Shaanxi common collage, China; Dr. Yang Chang and Dr. Fengxiang Li are either examine Assistants on the university of software program, Tsinghua collage, China.
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Extra info for E-Commerce Strategy
S. e-commerce strategy. S. S. enterprises open up the global e-commerce market. In short, the United States can gain sustainable and competitive advantages in the economy, science and technology and ensure its hegemonic status in the world. S. e-commerce strategy definitely complies with the national strategy. S. e-commerce strategy was originated and formed in the Clinton administration. One reason is that Clinton was very successful with the economy. S. government achieved a financial balance, even a surplus.
For example, during the Anti-Japanese War, the Kuomintang and Communist Party united together for the same goal – to win the war; however, after the war the strategic environment changed, these two parties quickly became rivals again to compete to seize political power; After the New China was founded, to carry out socialist construction better, the Communist Party united with the other eight democratic parties, including the Kuomintang, in equality under the multi-party cooperation system. This history shows that no matter how the strategy changes, it can never be separated from the strategic environment.
To do all these things, the strategists ought to retain a subjective view, stay calm, have insight, and be decisive, wise and thoughtful. Moreover, from a dialectical perspective, strategy will also be a counteraction to the strategic environment, which means people can promote the transition of the strategic environment artificially. If a country has imperfect laws regarding networks, the government should be dedicated to the legislation of related laws to support the development of e-commerce.