Get Fashions of a Decade: The 1920s PDF

By Jacqueline Herald

A part of a background of favor sequence which appears to be like on the twentieth century decade via decade. This quantity appears to be like on the sort of the Nineteen Twenties and the social and cultural history to the models of the interval. The ebook is illustrated with a mix of unique and resource documentation.

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Egyptian motifs were everywhere. Cheney Brothers, the American textile company that produced stylish hand-printed dress silks, sent out a designer to Egypt to seek firsthand inspiration. Hieroglyphs and motifs that looked like a cross between an Art Deco sunburst and Cleopatra’s headdress covered fashion accessories, from handbags to enameled cigarette holders and even “mummy” powder compacts. Ancient Egypt lived again in cheap imitations of “Cleo” earrings and scarab-shaped jewelry, while the lotus motif became the logo of a brand of footwear.

In 1927, the British menswear trade journal Tailor and Cutter noted its approval of the midnight blue evening suit worn by Jack Buchanan, the star of André Charlot’s revue A to Z, because it looked much better under electric light than did conventional black. Buchanan also had the ideal physique to promote the broad-shouldered suit introduced by Savile Row in 1925. The film heroes of the decade appeared as smooth and unblemished as the female stars since the negatives were touched up to perfection.

The response of the Paris couturiers was to hire American models to show their collections every autumn and spring. Several couturiers also designed for the movies. Hollywood designers Howard Greer and Travis Branton had worked in the fashion business before entering the film industry and knew what was photogenic. On the other hand, Coco Chanel’s ballet costumes may have been superb onstage, but her garments were too understated to make an impact on-screen. Shoe designer Salvatore Ferragamo first attracted fashionable customers by making sandals for the film, The Ten Commandments (1924).

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