Read e-book online Flipnosis: The Art of Split-Second Persuasion PDF

By Kevin Dutton

'What if I have been to inform you psychopathic arsonist may also be the individual probably to save lots of you from a burning building'? This publication is ready a different type of persuasion: 'flipnosis'. It has an incubation interval of simply seconds, and will immediately disarm even the main discerning brain. Flipnosis is black-belt brain regulate. It doesn't simply flip the tables, it kicks them over. From the malign yet interesting powers of psychopaths, serial killers and con males to the political genius of Winston Churchill - through the grandmasters of martial arts, Buddhist priests, magicians, advertisers, salesmen, CEOs and frogs that mug one another - Kevin Dutton's brilliantly unique and revelatory booklet explores what state of the art technological know-how can train us concerning the ideas of persuasion.

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Hence, if the circulation, the preservation and the transmission of psychical contents and structure prompt an ‘inexhaustible inventiveness and dream like renewal of mechanical models’ (p. 229) as far as the individual psyche is concerned, should the inventiveness be no less striking when it is a question of conceiving of the same phenomena ‘beyond the psychoanalysis of the individual’? Let us suspend provisionally these questions and consider the arguments of the essay. With respect to the existing wealth of commentaries, we will be going back over familiar grounds.

In Derrida’s terms, one has to account for the way in which memory points simultaneously to ‘the permanence of the trace’ and to ‘the virginity of the receiving substance’ (‘Freud’, p. 200). The problem is circumvented by the hypothesis of the ‘contactbarriers’ [Kontaktschranken] and of ‘facilitation’ [Bahnung] as a principle of resistance. Turning to Freud will help us to explain briefly what is at issue under these headings. ‘The Project’ establishes that ‘neuronal excitation [can be described] as quantity [Qn] in a state of flow’ (p.

41 Are the latter surrounded by quotation marks, following the ‘reticence to utilize Freudian concepts otherwise than in quotation marks’ expressed in the introductory remarks of the essay? Are the Freudian metaphors of ‘path, trace, breach’ (p. 42 Derrida, on the one hand, pushes aside ‘the Freudian concept of the hereditary mnemic trace’ when introducing the aims of the essay: ‘it is a question neither of following Jung, nor of following the Freudian concept of the hereditary mnemic trace’ (p.

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