Games That Sell! - download pdf or read online

By Mark Walker

Analyzes winning video games and interprets this particular research right into a e-book that info the do's and don'ts of powerful online game improvement and advertising and marketing.

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S. Marketing and Business Development, The Wargamer Network I think a game’s topic is a huge factor in game sales. ” Packaging is not everything, but good packaging and a good theme can help, while the lack thereof certainly can hurt. The appropriate theme can hugely influence impulse purchases and sales made in the retail environment, where buyers can only judge a game by the packaging and the impact that the underlying theme has. Look at games like Harry Potter. A good movie or book tie-in with a decent TEAM LinG - Live, Informative, Non-cost and Genuine!

Lic e nsi ng and F r anc hi si ng To License or Not To License Licensing brings a pre-existing audience to the game. So, it would seem that licenses are always a good deal. After all, if you have a pre-existing audience, you have a pre-existing market. In other words, licenses would appear to be a marketer’s dream, but such is not always the case. Louise Castle of Westwood Studios states, “I don’t believe any game or license is well served by attaching a license to the game.

Game designers/writers] have to be more creative and allow for divergent tastes of different kinds of players. Let’s say that the designer puts a quest in front of a TEAM LinG - Live, Informative, Non-cost and Genuine! 43 C ha p t e r 6 · · · · · · · · · · · · · · · · · · · · · · · · player to rescue a spy from a maximum security prison… One kind of player is going to want to blast their way in, which means they are going to need enough weaponry and ammunition to fight their way into (and back out of) the prison.

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