Laurie Hillstrom's Jay-Z (People in the News) PDF

By Laurie Hillstrom

Publication by way of Hillstrom, Laurie

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Extra resources for Jay-Z (People in the News)

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It was “Rapper’s Delight” by the New Jersey-based Sugarhill Gang. By the mid1980s, hip-hop music could be heard on radio stations across the country. The music industry recognized hip-hop’s legitimacy in 1989, when Billboard magazine established a new category for rap records and the Recording Industr y of America presented the first-ever Grammy Award for Best Rap Per formance to DJ Members of the Sugarhill Gang Jazzy Jeff and the Fresh had the first rap recording to Prince (Will Smith) for hit the Top 40 on the Billboard their song “Parents Just charts in 1979.

1. This album contained half of the tracks from The Blueprint 2, along with two new, previously unreleased songs. 1 in 2003, Jay-Z’s output spanned nine albums that collectively sold more than thirty million copies. Although he seemed to have a magic touch for connecting with hip-hop fans, he recognized that this might not be the case as he grew older. “I think, unfortunately, rap music is made to destroy itself,” he stated. “You have to be fresh and sell to an audience that’s 16 to 25. ’ ”38 Jay-Z’s success as a recording artist, meanwhile, had provided him with numerous opportunities to expand his business interests.

Jay-Z and his partners decided to develop their own clothing line so that they could keep the profits from this kind of cross-marketing opportunity. Hitting It Big in Rap Music 35 Roc-A-Fella launched a line of urban clothing called Rocawear. Supported by the rappers on the label, the clothing line became a favorite among fans and profits soared. In 1999 the Roc-A-Fella partners launched a line of urban fashions called Rocawear. Since they did not have any experience producing clothing, they initially considered making a deal with an established apparel manufacturer.

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