Location Based Marketing for Dummies - download pdf or read online

By Aaron Strout

Discover ways to create a two-way conversation with consumers with location-based prone and smartphonesLocation-based providers (LBS) have began to achieve attractiveness on the market with a growing number of companies beginning to comprise LBS into their advertising combine. This publication is an important source for an individual wanting to create a two-way conversation with their consumers to be able to identify patron loyalty courses, force promotions, or motivate new viewers. you will the right way to effectively construct, release, and degree a location-based advertising application and work out which location-based prone are correct in your business.Packed with assets that proportion additional info, this beneficial advisor walks you thru the instruments and methods had to degree the entire info that effects from a profitable location-based advertising program.Serves as an incredible creation to location-based advertising and will get you all started construction a location-based advertising and marketing programHelps you determine which location-based carrier (LBS) is true in your company after which combine LBS together with your social graphDetails how one can create compelling deals, utilizing location-based advertising and marketing as a buyer loyalty software, and set functionality objectives and benchmarksExplains tips to use instruments to degree your crusade, learn effects, and ascertain your business's successIncludes examples of businesses which are effectively utilizing location-based advertising and marketing to illustrate innovations and ideas featured within the bookNo subject your situation, location-based prone can profit your small business and this For Dummies publication indicates you the way!

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Do not ask for too much from your users. Make the requests easy to understand and don’t try to do too many things. If you confuse them, they will be leery of trusting your campaign. Make sure they see the link to the data you are requesting and the reward they are receiving. The reward should be commensurate with the amount of data they are providing. ✓ Protect their identity. Do not sell participants’ data or expose their identities without their permission. See rule #1. indd 20 7/29/11 3:35 PM Chapter 2 Surveying the Location-Based Services Landscape In This Chapter ▶ Checking out services by categories ▶ Choosing services ▶ Choosing a vendor I n this chapter, we explore the world of location-based services (LBSs).

See Figure 2-3. checkpoints. com) is geared toward retailers and consumer packaged-goods companies. It provides points and virtual coins to users for signing up for new applications and scanning products in stores. indd 30 7/29/11 3:36 PM Chapter 2: Surveying the Location-Based Services Landscape 31 Figure 2-3: A deal on shopkick. Planning One of the interesting things about location and behavior is the idea of getting to a person at a decision point. These offerings are focused specifically on the notion of helping people express what they’re going to do.

While many companies favor building applications that are delivered via stores like iTunes, Android Market, Blackberry’s App World, and many more, developers can also deliver applications via the mobile web and SMS (text messaging) so that feature phones (mobile phones that don’t have the same computing power that smartphones have) can also get some of the benefits, if not the richness of the experience. This opens location-based services to every mobile handset user, as long as the company is willing to maintain several versions of applications for various kinds of handsets.

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