Music Is Your Business: The Musician's FourFront Strategy by Christopher Knab, Bartley F. Day PDF

By Christopher Knab, Bartley F. Day

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Extra info for Music Is Your Business: The Musician's FourFront Strategy for Success, 3rd Edition

Sample text

You’re thinking, “I don’t have time to do all that work,” or “I’m a musician. ” Well, tough. No one is ever going to care more about your music than you. You must take charge of your own dreams. No one is going to force you to do what it takes to work a record seriously, and no one is going to make you a star, no matter what stories you may have heard. All a record industry person can do is work with a committed artist. The message is this: unless somebody does the grunt work, your record will remain in the closet, unheard by an audience that might enjoy it.

Again, the two basic options are majority or unanimous. Who does what? If it’s true that musicians often fail in their careers because of a lack of commitment from their fellow musicians, then I find it particularly important for each band member to be responsible for a specific business task. If, for example, someone takes on booking the shows, other members can split the work of getting posters designed, printed, and put up. There are plenty of tasks: getting bills paid, finding rehearsal spaces, sending out press releases.

There’s huge competition to find the next big thing. I can assure you that there’s a sense of desperation among highly pressured Reps to keep their jobs and discover something that might make millions of dollars for their company. But even though lower standards of originality are accepted these days, many qualities still take precedence when music is being evaluated for its commercial potential. Songwriting skills: Writing a song that many people like isn’t an easy task. Do you really know the basic components of songwriting?

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