Read e-book online New Product Development in Textiles Innovation and PDF

By L Horne

New product improvement in textiles: Innovation and creation not just presents a desirable review of ways items are introduced, yet can be a resource of functional information for constructing fabric items successfully.
Part one offers a basic review of innovation and fabric product improvement that introduces the reader to the foundations of constructing and defining new products.
Part is going directly to speak about a set of foreign reviews from around the fabric undefined. Chapters describe real new product improvement tasks, selecting the issues that have been confronted and what may be learnt from those tasks, corresponding to client co-creation and techniques for decreasing the chance in NPD.
Topics variety from technical textiles and clothing to the tip makes use of of textiles used in the automobile and packaging industries.
With its exotic editor and foreign workforce of specialist individuals New product improvement in textiles: Innovation and creation is a necessary consultant for lecturers and fabric improvement execs around the globe, in sectors starting from layout, creation and advertising via to administration.

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Extra info for New Product Development in Textiles Innovation and Production (Woodhead Publishing Series in Textiles)

Example text

Innovation is not product driven, but rather customer driven. The first step in the innovation process is to develop an understanding of the needs of the target market. Those organizations that are the most effective innovators engage a broad range of intra-business disciplines to develop products in innovation cells. , 2010). The most successful innovation cells are organized to consider ideas and products created at any level of the organization, and should include those members of the firm that have the most direct contact with the customers, that is, the sales, marketing and customer service staff.

In terms of brand equity, the Victoria’s Secret brand would have no value for products that are viewed as masculine. The firm would have a difficult time marketing sporting goods equipment for outdoorsmen or ice hockey players. Although it might be innovative to expand into a Victor’s © Woodhead Publishing Limited, 2012 24 New product development in textiles Secret brand of gifts for men (targeted to female shoppers), the brand equity of the current line could be compromised, and the new offerings would be, at best, questionable.

That had already been proven when new mills opened in the South in the 1890s. New Southern mills and inexperienced labor soundly beat the New England manufacturers with their older equipment and experienced hands. In 1944 the US War Production Board issued a Certificate of Necessity for Deering Milliken to manufacture nylon tire cord. Accordingly, a totally new facility was designed and built for one purpose – to manufacture tire cord as efficiently as possible. The Excelsior Tire Cord Plant was a one-story building arranged to facilitate the flow of raw material through all stages of manufacture and delivery to the shipping dock.

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