By David Bell, Joanne Hollows
An exploration of ways the ‘lifestyle undefined” impacts our tradition There at the moment are extra “lifestyle” books, magazines, web pages, and radio and television exhibits than ever, concentrating on themes comparable to cookery, gardening, go back and forth, and residential development. This choice of new essays explores how way of life media effect modern style and cultures.
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Additional info for Ordinary Lifestyles
Charlotte Brunsdon (2001) has argued that instructional and enthusiast programmes like dressmaking and gardening shows are specific but very different British forerunners (and gardening shows operated similarly in WHOSE LIFESTYLE IS IT ANYWAY? 39 Australia). She pays particular attention to a changed `grammar of the close-up': where in the 1970s the close-up was on the task being performed, it now focuses far more on the face of the people involved to track their feelings. Ordinary people were far less involved in the earlier programmes and the fundamental principal of lifestyle programmes ± that one's possessions reveal one's self and that the self can be transformed by updating the possessions (see Bonner 2003) ± was nowhere articulated.
6. 7. 8. 9. ORDINARY LIFESTYLES course, achieved `retro' iconic status ± for example, the 1960s spherical/ hanging television. Much television consumption takes place on a regular basis in domestic/ private spaces, or what Moores (2000) called `staying/going places'. However, as McCarthy (2001) has indicated, `ambient' television screens increasingly address us in the public spaces of social life: in shopping malls, pubs and bars, airports, etc. While television in the home is generally assumed to be universal, some households and families live without television.
Leicester Mercury 1951: 6) In contrast, by the early 1960s television was much less a novelty feature or alien invader in the British home. As an index of this, images of `typical' domestic interiors used in advertising and magazines began to depict the television set as an integral, almost taken for granted component of home settings ± part of the `hub' of the home and household. In the case, for instance, of Homemaker: The Practical How-toDo-It Monthly for February 1960 (itself an indicator of the developing post-war, DIY self-improvement, lifestyle culture, with its features on `Stone fireplaces for the small home', `Do up your door', `Brighter bed linen' and `A three year plan for vegetables'), the very idea of disguising FROM TELEVISION LIFESTYLE TO LIFESTYLE TELEVISION 29 the television apparatus with cabinet-type doors had already become an anathema.